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Papers On Advertising Issues
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Commercials & Television Programming / An Observational Analysis
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In this 5 page essay, the writer reports their observations of television commercials as they occurred during a certain one hour television program. Recorded were the times that commercials occurred, their length, and content. These variables are analyzed with respect to advertising market and other relevant data. An illustrative chart is included .No Bibliography.
Filename: Tvcomml.doc

Marketing And Television
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This 10 page paper focuses on advertising promotion as it pertains to television. Several aspects are examined including the use of music and lyrics in different cultures. Bibliography lists 6 sources.
Filename: Marktv.wps

Television Commercials / 1950s vs. 1990s
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This 7 page research paper investigates the content and format of the commercials aired on television during the 1950s and the commercials in the 1990s. The kinds of products advertised as well as the content and the form of the commercials is different in some ways and much the same in other ways. Specific examples are provided. Bibliography lists 11 sources.
Filename: Tvad5090.doc

Advertising Software
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A 4 page paper discussing, based upon research, how large software companies develop advertising budgets that enable them to monopolistically 'outdo' smaller companies who can not afford to compete. The writer feels that advertising should be made available and affordable to all. Bibliography lists 6 sources.
Filename: Compuadv.wps

Analysis of a Software Advertisement
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A complete, 9 page analysis of a print magazine advertisements designed to sell Microsoft Office -- a popular PC/Windows software package. The writer examines that ad's target market, cultural message(s), use of reference groups, psychological screens, and more. The original advertisement is not included. No Bibliography.
Filename: Microoff.wps

Money Management Software Advertising Project
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A 5 page paper developing an advertising program for a mid-range financial software package geared to online banking and the needs of the home-based business. Most packages furnished by banks and available for sale are completely adequate for the casual user, but beyond those, there is no mid-rang product available, either in capability or in price. The paper discusses the category, user profile, environmental analysis including the market share of existing products, demographics of the intended market and a short marketing strategy. Bibliography lists 2 sources. Mkt-soft.doc
Filename: Mkt-soft.doc

Retailing Harry Potter
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A 4-page Promotional Price analysis on Harry Potter books and movies. The author addresses how this book is being promoted in the television, print, internet/point-of-sale media. Bibliography lists 5 sources. JVpotret.rtf
Filename: JVpotret.rtf

Liquid Candy Wars / Coca-Cola Versus Pepsi
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6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources.
Filename: JGAcolas.rtf

Broadcast Media Advertising / The Choice To Ban Ads?
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12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. The writer discusses the fact that while the broadcast media are the focal points for such a vast array of advertising techniques, they does not reserve the right to censor public consumption. Bibliography lists 7 sources.
Filename: BroadBan.wps


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