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Papers On Advertising Issues
Page 2 of 43
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Can Broadcast Media Reject Ads ?
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A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources.
Filename: Broamark.wps
'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps
“Cigarette advertising”
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A six page paper which looks at an advertising campaign layout for Camel cigarettes, with reference to the way in which the advertisement is presented, the probable target audience, the techniques used to convey the message of the advertisement and the extent to which it is likely to be successful.
Filename: JLcamelad.rtf
“First Alert” Fire Alarms -- A Marketing Case Study
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This 6 page
report discusses the company “First Alert” and the smoke
detectors it markets. It is a simple enough concept -- an
unobtrusive, inexpensive, and effective device that can warn
people that there is a fire nearby. A smoke detector should be
considered as the first line of defense in saving lives and
injury in case of fire. “First Alert” has become something of a
household name in terms of residential fire protection. The
company’s products offer a variety of features, not the least of
which is affordability. Bibliography lists 5 sources.
Filename: BWfireal.wps
“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”
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This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources.
Filename: TEmarpromh.rtf
“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine
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A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional sources are listed.
Filename: PPadGameSystem.rtf
“Pre-testing and creativity in advertising”
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A five page paper which looks at the way in which pre-testing is perceived at various stages of the advertising campaign process, and whether it could be said to increase or decrease levels of creativity within the campaign.
Bibliography lists 5 sources.
Filename: JLpretest.rtf
“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”
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A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources.
Filename: PPmarketingMCpriceless.rtf
"Am I Thin Enough Yet?"Sharlene Hesse-Biber
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(3 pp) Am I Thin Enough? is the "question" half
of a 1994 book title by Sharlene Hesse-Biber.
The "rest of the story," Hesse-Biber claims, may
be found by looking at The Cult of Thinness and
the Commercialization of Identity. Although she
doesn't directly accuse anyone she feels that
there are societal forces at work, which are
detrimental to women's health. Everyday,
women are given the message that how they look is
more important than how they think.
Filename: BBthinn.doc
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