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Papers On Theories & Theorists
Page 3 of 17
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Advantages and Disadvantages of Analogue and Digital Communication
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This 10 page paper examines the topic in depth. Cultural and practical aspects are discussed. Bibliography lists 4 sources.
Filename: SA842daa,rtf
Advertising and Individual Autonomy
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This 5 page report
discusses the argument that exists regarding whether or not
advertising subverts individual autonomy and in what ways.
According to “Advertising and Social Autonomy” written by Richard
L. Lippke, the average consumer is not necessarily “manipulated,”
however, he or she is has their “capacities to make rational
choices about the implicit content of ads” restrained or
overpowered. The author of this report supports Lippke’s
argument and presents a number of examples of such a process in
the modern “advanced” capitalist society of the United States.
Bibliography lists one source.
Filename: BWadauto.wps
Alice Walker: Am I Blue.
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(3 pp) In literature or the arts we used to hear
of something being "banned in Boston," supposedly
one of our more "ethical" appreciators of good
taste. Can you think what it must be liked, in
current times, to be banned in California? That
happened to the work of Walker's we will examine,
Am I Blue.
Filename: BBawlkrb.doc
ANALYSIS: PRINCIPALS OF INTERCULTURAL COMMUNICATION
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This 20-page paper provides a detailed review and analysis of Igor E. Klyukanov's book, Principles of Intercultural Communication.
Filename: MTprincomm.rtf
Applied Conflict Theory
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A 5 page paper discussing minimizing the potential destructiveness of conflict through awareness of conflict styles as delineated in Hall's Conflict Management Survey. Conflict truly can be found in any situation involving more than one person and one set of ideas. An awareness of Hall's conflict styles can aid in resolving that conflict more quickly, whether it be in a manner of compromise or competition and whether it be in the board room or in the back yard, allowing the participants to return more quickly to the issues at hand. There are strengths in each style of conflict advantageous to each setting, and it is up to those involved to make honest assessment of which style would best suit their purposes and the current issues before them. Bibliography lists 6 sources.
Filename: Aconflict.rtf
Audiences
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This 3 page paper looks at three themes related to audience studies; Firstly the audience, purpose and rationale. Secondly the key differences in audience between trade and scientific approaches and lastly the visual and stylistic elements which position audience. The bibliography cites 3 sources.
Filename: TEaudien.rtf
Axiology: The Question of Ultimate Value
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(5pp) We as humans always claim that we are
concerned with values. Largely this centers
around the "value" of things, or the "best value"
in relationship to cost, time and energy. German
theorist Robert S. Hartman took the concept of
value much farther than we might be prompted to do
today. However after experiencing the
organizational evils of the Nazis on a first hand
basis, Hartman began to wonder if it was
possible" to organize good as effectively as the
Nazis organized evil." Ultimately Hartman game up
with what he called "value mathematics,' as a
method of determining the values of our everyday
experiences. Bibliography lists 2 sources.
Filename: BBaxiolo.doc
Brave New World's Savage Reservation:
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(5 pp) Real power is in the hands of ten World
Controllers, who exercise rigid control at all
levels to maintain their ideals: conditioning
everyone to think alike, banning natural births,
and handing out the tranquilizer soma to those not
happy enough. Games, work, and social groups are
structured to keep everyone content. "But (in this
Brave New World, we learn,)every one belongs to
every one else." The question that is put to us
with this discussion is choosing either the Brave
New World, where "sixty-two thousand four hundred
repetitions make one truth, or the Savage
Reservation, a stark, but dramatically alive,
unknown remnant of the past. Bibliography lists 3
sources.
Filename: BBhuxsr.doc
British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf
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